1/3/2024 0 Comments Northside shipit![]() ![]() The move into retail paid off for Held’s department. Our patients are going to buy these products anyway, so why not offer our expertise as an extra service and have them buy from us?" We would offer advice on how to buy a nursing bra or other products, but we never closed the loop. "We have always educated patients about the products they will need. Because managed care usually doesn’t pay for breastfeeding education on an outpatient basis, it was necessary that Held find another source of revenue for her department.įear of no longer having a job was the motivation to expand their range of products and become more retail-oriented to generate more revenue, adds Held.įirst, there was some resistance to the idea of nurses selling, says Held. In 1994, a merger with another institution created a mandate eliminating departments unable to cover their costs, she explains. "We started with breast pump rentals and breastfeeding-related items such as footstools in 1990," says Nancy Held, RN, IBCLC, manager of the perinatal education and lactation center. One of the first retail shops to appear was in the California Pacific Medical Center in San Francisco. Women’s health care boutiques offering specialized products for new mothers, breast cancer patients, and other female patients are appearing as women’s centers search for funds to support educational and outreach programs not covered by managed care. Move over Nordstrom’s: Here’s retail shops for patients Retail shops provide revenue for education programsĭid you believe that the part-time job you worked in the local department store during your college days gave you valuable experience for your health care career? Neither did the people who are constructing and managing the newest source of revenue for women’s centers throughout the country.
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